The dictionary meaning of a logo is a symbol, sign, or emblem. Human beings have used such symbols throughout time to convey a succinct message. In present times, logos tend to be graphical in nature, designed for easy recognition of an organisation.
I've created many logos over the years I've worked as a Graphic Designer, and is something I really enjoy doing. But what makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. Below is a selection of logos that I tried to apply those principles when I created them.
“Design can be art.
Design can be aesthetics.
Design is so simple,
that’s why it is so complicated.”